Filed under: Sedans/Saloons, Euro, Hatchbacks, Saturn, Opel
Over in Europe, midsize cars like the Opel Vectra, Renault Laguna and Ford Mondeo have long been offered in multiple body configurations including four-door sedans, station wagons and, of course, five-door hatchbacks. Unlike Americans, who for some reason are averse to a fifth body opening unless the vehicle rides 4 to 6 inches higher than it should, Europeans have always appreciated the extra utility. The Opel Vectra is being replaced this summer by the redesigned and renamed Insignia, but so far we’ve only seen photos (either spy pics or official GM shots) of the four-door sedan that will likely land here later next year as the next Saturn Aura. A sharp-eyed photographer, however, has captured what may be the first shots of the new hatchback Insignia. The five-door version doesn’t look radically different from the sedan, the main variance being the shorter rear deck that’s attached to the rear glass. Will the hatchback arrive as an Aura at Saturn dealers? Highly improbable, but then so was the Astra, so anything is possible. We more likely might just get a wagon version that we haven’t yet seen.
[Source: Winding Road]
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Filed under: Etc., Marketing/Advertising, Saturn, Lifestyle
GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM’s FastLane blog, www.ImSaturn.com will feature news about Saturn along with photos and videos you haven’t seen anywhere else. Like other social networking sites, you can join in on the fun by starting or joining groups where people with like-interests gather together and talk. The first 400 members get a free t-shirt, but if you want one you’d better hurry ’cause there are already 300-plus members.
What uber-hip marketing strategy would be complete without internet speak? Saturn’s got that covered too. I M Saturn and U R 2!
[Source: I M Saturn]
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Filed under: Sedans/Saloons, Safety
The Insurance Institute for Highway Safety just wrapped up its latest battery of batterings and most of the tested contenders in the mid-size segment faired well. The Dodge Avenger and Chrysler Sebring, along with the Infiniti G35, Nissan Altima, Chevrolet Malibu, Saturn Aura, Mitsubishi Galant and Kia Optima all received a grade of “Good” for front and side impacts, with the exception of the Optima, which ranked “Acceptable” during the side impact evaluation. However, problems arose in the rear crash test, where the G35, Altima, Malibu, and Aura were all rated as “Marginal,” while the Avenger/Sebring received an “Average” score and the Optima walked away with a gold star and a “Good” rating. The only vehicle that received a “Poor” rating on any of the tests was the Mitsubishi Galant, which didn’t hold up as well during the rear-impact test.
All the details from the IIHS are available in the press release after the jump.
Continue reading IIHS midsize smack down: Side impact ratings better, rear crashes, not so much
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