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Filed under: Hybrids/Alternative, Green, Tech, Mercedes Benz

Click on the image to view high-res shots of the Mercedes F700 concept

Massive amounts of money are being spent in the alternative energy sector of the automotive industry. Last year, Daimler spent $6 billion in research and development and another $2.7 billion on environmental protection. Expect those already rather large sums to increase in the coming years. Daimler CEO Dieter Zetsche says that the company will “increase these budgets even more and by 2010 we’ll invest $21 billion in research and development.” Daimler has invested heavily in hydrogen technology and holds twenty-five patents protecting new battery technology for automobile use. Further development will continue to cost a large chunk of change.

Of particular interest is the fact that Daimler intends “to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption,” according to Zetsche. Despite looming legislation that will require more fuel efficient vehicles, Mercedes-Benz plans on continuing to offer vehicles that will meet the size, performance and luxury demands prospective buyers have come to expect from the premium German marque. Otherwise, it won’t be $21 billion well spent.

[Source: The Car Connection]

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Filed under: Sports/GTs, Supercars, Mercedes Benz, AMG

The online editors of Motor Trend have decided to spill the beans, which allows us to finally confirm the information circulating the interwebs regarding AMG’s latest flagship supercar, the SL65 Black Series.

AMG has cranked an extra 66 hp out of the twin-turbo six-liter V12, now boosted up to 670 hp, while stump-pullin’ grunt remains the same at 738 pound-feet. Unfortunately, all that torque still needs to be converted through a conventional five-speed automatic. The power boost, however, is only part of the equation that unburdens each horse of 1.6 lbs, now pulling just 6.1 lbs-per-hp instead of the “lesser” SL65 AMG’s 7.7 lbs-per-hp. That reduction is thanks in no small part (but many small parts) to an ambitious weight reduction program that does away with the folding hard-top in favor of a fixed carbon-fiber roof, itself shaving 88 of the total 570 lbs cut off the curb weight. That figure is now down to a slightly more manageable 4,080 lbs, which is still in SUV territory for a two-seat sportscar. Carbon fiber is also features on the flared front fenders, hood, rear underbody diffuser and racing buckets. That reduced weight is sprung on fully adjustable coils with an electro-hydraulic Active Body Control suspension and one-piece forged alloys wearing Dunlop Maxx GT tires in 265/35ZR-19 dimensions up front and 325/30ZR-20 out back.

A deployable rear spoiler, flat-bottomed steering wheel and Alcantara-clad interior also factor into the package, which Mercedes says would be capable of hitting 220 mph if it didn’t electronically limit it to 186 (300 km/h), but 60 will come in the three-second range. The extra kit is complimented by a lower hood line enabled by the Black’s exemption from pedestrian safety regs due to its small production numbers: Only 350 examples will be made in either silver, white, black or red.

[Source: Motor Trend]

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Filed under: Concept Cars, Hybrids/Alternative, Geneva Motor Show, Green, BMW, Mercedes Benz

The Magna MILA Alpin concept car shown in Geneva has gotten the attention of both Mercedes and BMW. The button-cute 4-wheeler rode on a flexible platform, could utilize a variety of fuel sources, climb 45-degree angles, and get up to 120 mph. Those capabilities, and the ability to be easily rebodied and cost-effectively manufactured, have the two premium brands looking at ways to bolster their lineups and enviro-credentials.

Mercedes is known to be working on developing a 4-wheel-drive A-Class sedan. While the sandwich floors in the A-Class and B-Class cars were specifically created to allow flexible drivetrains, it is open to exploring options with BMW. Those other Bavarians in blue and white appear to be even more serious, having engaged Magna to discuss strategy and market demand. The MILA could provide a sound platform for BMW’s electric car rumblings, as well as cost-effective, outsourced manufacturing.

[Source: Auto Motor und Sport via TTAC]

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Filed under: Marketing/Advertising, Buick, Cadillac, Mercedes Benz

Golf can be a very expensive and exhaustingly difficult sport to play, but watching the pros makes hitting the dimpled little ball seem like child’s play. Pro golfers can have the same effect on the car buying process, as a recent study by Compete.com shows that web traffic for three sponsors of The Masters are getting a huge spike in site traffic in advance of the event. Mercedes, Cadillac, and Buick are pouring money into golf, and at least online the strategy is paying off. This is especially true for Buick, which has the one and only Tiger Woods as its pitchman.

Golf lovers are five times more likely to visit a Buick website than the average consumer and two to three times more likely to visit a Mercedes or Cadillac site. We’re no marketing experts, but if those numbers hold up, that’s an impressive return for the automakers marketing dollar. It’ll be interesting to see if the up-tick in online interest will spur sales for Buick, Mercedes, and Cadillac in the month of April. The chart above shows web traffic in the months before The Masters, which begins April 10. Thanks for the tip, Eric!

[Source: Compete]

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Filed under: Sports/GTs, Plants/Manufacturing, Supercars, Aston Martin, Mercedes Benz

According to Autocar, rumors of Mercedes-Benz purchasing a major stake in Aston Martin don’t hold water. Aston’s current owners are reportedly not interested in selling all or part of their British sportscar marque to anybody at this time. The possibility still exists that Aston will go public within the next five-or-so years, meaning that just about anyone could own a piece of the tasty Aston Martin pie in the future.

Dreams of a beautifully styled Aston Martin powered by a glorious AMG engine are still possible, though, as Aston’s current owners have been in talks with multiple other automakers over parts-sharing opportunities. Major technical components could be bought or developed in collaboration with a company that’s got plenty of R&D acumen, and MB/AMG certainly qualifies as such. Although a possible synergy does exist between the two brands, nothing beyond collaboration and the sharing of technical know-how seems likely.

[Source: Autocar]

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Filed under: Trends, Sedans/Saloons, Green, Mercedes Benz

When the C-Class predecessor launched, it was known as the 190 and carried a four-cylinder powerplant underhood. Mercedes is now considering a return to four-pots in the U.S. market as the price of fuel continues to soar. MBZ is reportedly already testing a 1.4-liter carrying a supercharger, which is strange when you consider there’s already a 1.8-liter blown four-cylinder on sale in Europe. The C180 Kompressor seems like it’d be the easy way to get fours back into the U.S. lineup, but Mercedes must have some other ideas driving the decision to develop the smaller 1.4.

Even stranger, while the talk is all about forced induction, the end result will supposedly be underwhelming in the power department, so Mercedes is planning on ramping up the glitter without delivering the gold. Perceived performance is the euphemism for a car that comes with a loud exhaust and twitchy throttle, and that’s what Mercedes engineers think it will take to make the car palatable to U.S. buyers. Gee, leave the sound insulation out so that 25 mph feels like 100 and we’re sold! Seriously, is this a late April Fool’s joke? “Perceived performance?” A car that’s not in denial about being thrifty might be more successful than a poseur.

[Source: Inside Line]

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