Filed under: Car Buying, Marketing/Advertising, Ford
After spending a few days with Ford’s main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company’s new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan — as recent studies indicate. To show people what’s going on behind the scenes, Farley and his posse brought Ford’s best and brightest engineers with them to Las Vegas to introduce their dealer-base to the new campaign. They let us tag along so we could see what all the fuss is about, and the dealers we spoke to seemed pretty pumped about Drive One and felt that Farley’s new team at Ford was finally listening to them and doing something with their input. Keep reading to find out what else we heard in Sin City.
Continue reading Ford’s Drive One campaign moving full speed ahead
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Filed under: Plants/Manufacturing, Crossovers/CUVs, Ford
Click above for a high-res gallery of the Ford Flex.
The SUV exodus means Ford’s Flex has the potential to be a hit and it’s gearing up for an onslaught of orders when sales begin this summer. Ford’s group veep of marketing and communications, Jim Farley, told Automotive News that consumers leaving the full-size SUV fold and others who haven’t considered putting a Blue Oval badge in their garage might be ready to give something like the Flex a chance. CUV sales have been strong over the last year, and Ford and Farley believe that the Flex could rack up 100,000 sales annually if the trend continues.
[Source: Automotive News - Sub. Req.]
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Filed under: Trucks/Pickups, Ford, Rumormill
As the days go on, the much rumored F-150 Raptor is becoming less wild speculation and more solid reality. Dealers were given a glimpse of the forth-coming truck at the Ford Dealer Show in Las Vegas, and they haven’t shied away from spilling the beans regarding what they saw. Ford marketing boss Jim Farley unveiled the Ford-embossed front grille of the baja F-150, then showed video of a juiced-up off-road mule tearing it up in the desert.
Farley also revealed some details about the Raptor’s new powerplant, which is believed to be the 6.2L “BOSS” V8. Power was quoted at 380 hp, but both PickupTruck.com and Four Wheeler believe Ford is sand-bagging on the engine’s real power quotient, which they feel will be in the ballpark of 420 ponies. We’re guessing 420 would be a much more appropriate number considering the size of the engine and rumors that the truck may be formally labeled as an SVT product. Dealers were also shown one of the Raptor’s long-travel shocks, which was built by Fox Racing especially for the Raptor and has a full 12 inches of travel.
Ford is reportedly very excited about the Raptor, and execs allegedly went as far as saying that the Blue Oval was going to drive the truck “right up Toyota’s ass.” Ouch, we hope that’s a metaphor. At this time there is no word as to when the Raptor will be available to customers, but since it’s being shown to dealers, it likely isn’t too far off.
[Source: PickupTruck and Four Wheeler]
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