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April 13, 2008

Marketing 101: Make stuff up, make it visible - BMW’s subtle 1-Series shilling

Filed under: bmw marketing, bmw 1-series tii, bmw 1-series coupe, bmw 1-series convert..., Bmw1, Bmw1-seriesConvert..., BmwMarketing, Bmw1Series, Bmw1-seriesTii, Bmw1-seriesCoupe, bmw 1 series, bmw 1, bmw 128i, Bmw135i, Bmw1-series, bmw 135i, Bmw128i, 1 series, autoweek, 1SeriesMarketing, 1Series, 1 series marketing, bmw 1-series — @ 12:47 pm

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Marketing campaigns are always in search of a new hook, and BMW’s gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag’s pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we’re not entirely sold on the idea that we’re going to regret it if we neglect to buy a 1-Series.

[Source: AutoInsane.com]

 

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April 7, 2008

VIDEO: Rampenfest the movie, now playing on the screen in front of you

Filed under: bmw 128i, Bmw128i, rampenfest, 1-series, Bmw135i, bmw 1-series, bmw 135i, Bmw1-series, bmw — @ 9:27 pm

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Click above for a few stills from the sham documentary.

Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer’s boffins) has finally released his masterwork for the world to see. We’ve embedded it after the jump, but be forewarned, you’ll never be able to get that 30+ minutes of your life back.

Gallery: Rampfest

Continue reading VIDEO: Rampenfest the movie, now playing on the screen in front of you

 

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March 27, 2008

Mercedes planning 1-series rival in 2011

Filed under: Bmw1-series, bmw 135i, Bmw135i, mercedes benz, MercedesBenz, mercedes-benz, bmw 1-series, BClass, AClass, a-class, audi a3, AudiA3, b-class, b class, a class — @ 2:22 pm

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It’s no secret that the Mercedes-Benz A-class hasn’t been a resounding success and that the automaker is looking to revamp its entry-level line-up to better compete with rivals. According to Autocar, M-B boss Dieter “Dr. Z” Zetsche has green-lighted a new model that’s taking aim at the BMW 1-series and Audi A3, and will accompany the rest of the revised A-class models when it debuts in 2011.

The new model will replace the aging, if just recently facelifted, CLC and will initially come to market sporting a coupe body style instead of a three-door hatch. Mercedes plans to expand the rest of the A-classes to include at least three different body styles of each model, coinciding with the launch of the new B-class, which will be designed to compete with the upcoming BMW X1.

Power will supposedly come from a combination of direct-injection gasoline and diesel powerplants, with output ranging from 120 to 200 hp. Pricing should be competitive with BMW’s 1-series models, with the new A-class falling right around the £19,000 mark.

[Source: Autocar]

 

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